Oohlala
Project: Brand Identity
Year: 2020
Role: Design, Art direction
Introducing Oohlala, a vibrant travel agency in Vietnam. Their motto, "Experience the freedom of travel," reflects their mission to provide unforgettable adventures filled with boundless joy. The logo, bursting with bright colours, perfectly captures the essence of fun and joy that defines the Oohlala experience.
The Idea
Inspiration struck when I realised the exclamation "Oohlala!" is a universal expression of surprise. Infusing this into the logo design, I incorporated an exclamation mark for maximum impact. The result? A logo that not only captures the brand's essence but also promises to surprise and delight all who encounter it.
Feedback #1
The initial logo appeared bulky, prompting the client to select the first color option. Additionally, the navigation required clear recognition for ease of use.
The solution
Recognising the logo's heaviness stemmed from bold lettering, I slimmed down the letters for a lighter aesthetic. Enhancing the letter A with navigation-inspired details further clarified its purpose.
The outcome? A refined logo that not only pleases the eye but also accurately embodies the brand.
Integrating Logo Elements
By utilising shapes inspired by the logo's exclamation mark, I created a set of travel-related symbols. These were seamlessly integrated into various design elements, reinforcing the brand's identity. The result? A cohesive visual language that communicates the brand's mission and values effectively, creating a memorable and visually appealing aesthetic across all platforms.
